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truTV Greenlights Pilot Focused On Colorado Weed Growers

truTV has ordered a pilot for a new reality series that focuses on a marijuana dispensary in Colorado.

Medicine Man (working title) follows the Williams family dynasty behind the Medicine Man company, one of the leaders in the state’s new legal marijuana industry, said network officials. The series chronicles the struggle to build a marijuana dynasty as well as the unexpected and surprising trials of their very unique family life, said the network.

"Medicine Man demonstrates truTV's commitment to create shows that provide a fun take on the unique subcultures and characters that will resonate with our target audience of young adults," said Chris Linn, president, head of programming for truTV in a statement. "We're very excited to be the first network to put the new legal marijuana business front and center in a brand new television series."

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.