Mari Ghueneim’s has been appointed vice president of digital strategy and development and Daniel Manu as senior director of digital programming, according to truTV.
The two join as the network is going through an image rebranding, airing a number of original series, as well as advertising their new campaign called Way More Fun.
“It is a rare opportunity to join a network at a time of so much transformation," said Ghuneim. "I am excited to work with the talented team at truTV.”
In her new role, Ghuneim will report to senior vice president of marketing and digital, Puja Vohra, guiding the network’s digital strategy, creating and spreading truTV practices throughout unique platforms.4
Manu’s new position consists of increasing creative content through marketing and brand initiatives.
"Digital strategy is a key component of truTV's brand refresh, so we're very excited to have Mari and Dan joining our team at this pivotal time," said Vohra. "Mari is an exceptional leader and innovator with a proven track record in digital strategy, brand development, marketing and operations for some of the top brands in cable. And Dan brings a wealth of experience in digital content creation and editing, as well as social outreach and operations. We look forward to benefiting from their experience and knowledge as we bring the fun to the digital universe."
During their careers, Ghuneim and Manu have received the Ad Age Media Vanguard Award, as well as many more honors. Ghuneim has been named one of the top women in cable technology by Cablefax, and Manu earned accolades such as an OMMA and a Bloggie Award.
"As a lifelong TV fan, I consider it an amazing privilege to be part of truTV at this pivotal stage in its history. And as a first-time dad who still loves toys and comics, I'll be watching How to Be a Grown Up with particular interest," said Manu.
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