TNT Shines with All-Stars
By Anne Becker
Turner Network Television's broadcast of the National Basketball Association All-Star Game Feb. 20 (8:56 p.m.-11:33 p.m.) boasted 8.1 million total viewers, making it the most-viewed cable program last week. It also outdelivered all Sunday programs on two of the "Big Three" -- NBC and CBS (ABC, of course, has Desperate Housewives).
The show was also cable’s number one program year-to-date with adults 18-34, with 2.5 million viewers in the demo.
This was the third year the All-Star game has aired exclusively on TNT.
TNT’s All-Star pre-show posted the second-highest cable ratings for the week with 6.1 million total viewers. Friday’s episode of Monk on USA (Feb. 18, 10-11p.m.) took the third prime time spot with 5.4 million total viewers.
The three most-viewed cable networks for the week were TNT, USA and Disney, averaging 3.2, 2.8 and 2.2 million total viewers in prime, respectively.
The television industry's top news stories, analysis and blogs of the day.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.