TNT’s Cavs-Hawks Telecast Delivers 7.8 Million Viewers

By R. Thomas Umstead
published

The Cleveland Cavaliers-Atlanta Hawks Eastern Conference Finals series is delivering big numbers for TNT.

The third game of the series Sunday night averaged 7.8 million viewers for the network, topping all shows during the day, according to Nielsen Fast Nationals. The game, in which Cleveland defeated Atlanta to take a commanding 3-0 lead in the best of seven series, was up 16% among total viewers compared to game three of TNT’s Western Conference telecast last year.

Overall the Cavaliers-Hawks series is averaging 6.9 million viewers, up 11% from the network’s comparable live game telecasts last year, said network officials.

Game four of  the series will air Tuesday night on TNT.  

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.