TNT’s doubleheader tipoff of its National Basketball Association regular season coverage netted the network six million viewers, according to network officials.
The network’s Cleveland Cavaliers-Chicago Bulls telecast drew 3.5 million viewers, up 52% from last year’s opening night telecast, while its New Orleans Pelicans-Golden State Warriors telecast packed in 2.5 million viewers, an increase of 4% over last year’s second opening night telecast.
Overall, the 6 million total viewers for the network’s opening night doubleheader was up 28% over last year, while generating double-digit growth across all key demos including an 18% increase in adults 18-49, said the network.
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