TNT has teamed with the Hyatt hotel chain to create a mystery weekend getaway for consumers branded around TNT's hit dramas The Closer and Rizzoli & Isles.
The promotion will provide 50 fans of the two TNT dramas to spend a weekend at two Hyatt Hotels trying to solve a crime, according to network officials. As part of the "Armchair Detective Mystery Weekend," winners of a sweepstakes will play police detectives trying to solve a fictional crime within a Hyatt hotel. Actors will play suspects, witnesses and other key players to drive the story and advance the game, while various characters from The Closer and Rizzoli & Isles clues will provide clues to participants.
Special prizes will go to participants who successfully solve the crime during their weekend stay, said the network.
TNT and Hyatt will promote the "Armchair Detective Mystery Weekend" through their respective assets. TNT's touting the promotion will include exposure on-air, online at tnt.tv and through social media, said the network.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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