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TNT Draws 6.3 Million For Cavaliers-Hawks Telecast

An average of 6.3 million viewers tuned into TNT Tuesday night to watch LeBron James and the Cleveland Cavaliers sweep the Atlanta Hawks on their way to the NBA Finals, the network said Wednesday.

TNT’s telecast of the fourth game of the NBA Eastern Conference Championships was the most watched sports program of the evening, according to network officials.

Overall, TNT's four-game Eastern Conference finals coverage averaged 6.8 million viewers, up 7% over the network’s comparable Conference Finals telecast last year.

On the social media front, the Cavaliers/Hawks series generated nearly 280 million social media impressions for content published across Turner’s NBA On TNT and NBA TV accounts via Facebook and Twitter, up 108% over the same number of telecasts last year, said TNT.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.