TNT adds briefcase to site

By John Eggerton
( Broadcasting & Cable )
published

Turner Network Sales has added a 'My Briefcase' section to its affiliate Web site (www.turnerresources.com
).

The new section will make it easier for cable systems to download
programming, marketing and technical materials from Turner's 11 cable networks.

The briefcase will be much like a 'shopping cart'
feature on transactional sites, with users able to select items and add them to
their briefcase, allowing the downloading of large files -- ad slicks or logos
-- while they continue browsing.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.