TiVo+ Adds 18 Loop Media Music Channels

(Image credit: TiVo)

TiVo/Xperi have announced a deal with short-form music video programming provider Loop Media to integrate 18 music channels into TiVo+, the free, ad-supported streaming service offered to owners of TiVo devices. 

With the additions, TiVo+ now offers more than 70 free channels. Built last year in partnership with AVOD specialist Xumo, TiVo+ has been steadily adding to its collection of free digital genre channels that now include food and travel (Hell’s Kitchen, Tastemade, Bon Appetit), movies & TV (Filmrise, Unsolved Mysteries and TMZ), comedy (Funny or Die and Fail Army) and sports (MMA Junkie, PGA Tour and Outside TV).

Now under the direction of Xperi Holdings following a $3 billion merger, TiVo’s product business is pivoting away from its DVR roots, with Xperi leveraging its position in smart TV to gain a foothold in the global OTT platform business. 

Like the recent introduction of the TiVo Stream 4K device, TiVo+ is a foundational component of that strategy. 

"Loop Media’s high-quality music video catalog is a major expansion to the TiVo+ content network and a compelling free TV solution for our customers,” said Matt Milne, chief revenue officer at TiVo, in a statement. 

Daniel Frankel is the managing editor of Next TV, an internet publishing vertical focused on the business of video streaming. A Los Angeles-based writer and editor who has covered the media and technology industries for more than two decades, Daniel has worked on staff for publications including E! Online, Electronic Media, Mediaweek, Variety, paidContent and GigaOm. You can start living a healthier life with greater wealth and prosperity by following Daniel on Twitter today!