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thePlatform Adds Maven, Telstra

thePlatform, which provides some of the back-office software for Comcast Corp.’s “The Fan” online portal (, signed deals with Maven Networks and Australian telecommunications company Telstra Corp. Ltd.

Telstra will use thePlaform’s media-publishing system to power its “BigPond Internet” media portal (, which provides movies for download by Telstra’s high-speed-data subscribers. Telstra will use thePlatform’s “MPS” media-download manager to manage and play back content from BigPond.

Maven will also use thePlatform’s media-publishing system for its Internet-video service.