Spanish-language network Telemundo announced new affiliations with stations in New Orleans and Boise, Idaho. KKIC Boise launched on April 1, while WHMM New Orleans is slated to launch in mid-May.
WHMM will be the first and only full-power Spanish-language station in the New Orleans DMA, says Telemundo.
“We are extremely excited to enter the New Orleans market, which is experiencing unprecedented growth as the city works to rebuild,” stated Ann Gaulke, Senior VP of Affiliate Relations for Telemundo. “New Orleans is an increasingly important Hispanic market.”
Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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