Telemundo Names Alvarez SVP of Alternative Progs

By Michael Malone
published

Maria Lopez Alvarez has been named senior vice president of alternative programming at Telemundo Media.
A 26-year veteran of Univision, Alvarez will report to Alina Falcon, Telemundo's executive vice president of news and alternative programming.

Effective immediately, Alvarez will "oversee day to day operations of Telemundo's alternative and reality programming," Telemundo said in a statement. She will also supervise new program development.

"Maria's broad knowledge and extensive experience in programming and production make her a tremendous addition to our team," said Falcon. "Her expertise as the executive-in-charge of many successful programs and understanding of our audience will be a strong asset as we build on the success of our programming."

Formerly the president of news at Univision, Falcon joined Telemundo last month.

Alvarez was vice president of alternative programming and vertical platforms at Univision. Her career there began in 1983, when she joined WLTV Miami as an associate and line producer.

Michael Malone
Michael Malone

Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.