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TeenNick To Launch `Splat’

After weeks of teasing its launch, Nickelodeon Thursday said it will debut its ‘Splat’ multiplatform programming block Oct. 5 on TeenNick.

The block will run from 10 p.m. to 6 a.m. on TeenNick and will feature classic Nickelodeon shows from the 1990s including Rugrats, Kenan & Kel and Hey Arnold!, said network officials. The block will look to recreate specific days of programming as they aired in the ‘90s and will feature original promos and interstitials.

In addition, the Splat will feature a fan-driven web site built around social conversations, an Splat-branded keyboard featuring emoticons, stickers and GIFs and a social media presence of Facebook, Instagram, Pinterest, Tumblr, twitter, Vine and YourTube, said the network.

“We have been listening closely to our first generation of Nick kids that are craving the great characters and shows they grew up with watching Nickelodeon in the ‘90s,” said Cyma Zarghami, President of Viacom Kids and Family Group. “We designed ‘The Splat’ with fans and their requests in mind, which means we’re bringing together these beloved series and a high level of digital engagement to give fans a retro media experience they can’t get anywhere else.”

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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.