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Teen Nick TV Stunt Bashes Ratings

Nickelodeon’s Sept. 16 “Teenick Back-to-School Bash” programming stunt proved to be a ratings success, with the three-hour block -- featuring new episodes of several Nick shows -- generating double digit increases over the same period last year.

The 6:00 p.m. to 9 p.m. block -- led by 4.2 million viewers who tuned into a new episode from Nick’s popular comedy series Drake and Josh– averaged 2.9 million viewers, an 86% increase over the 1.7 million during the same period in 2007.

Other shows that performed well during the block include new episodes of Zoey 101 (3.7 million viewers); Ned’s Declassified (2.7 million); Just Jordan (2.4 million); and Unfabulous (2.2 million viewers).

In addition, the network’s new user-generated themed show, iCarly, drew more than 3.4 million viewers – a 68% increase in the 7:30 p.m. time period compared to last year, according to Nickelodeon.

Regarding iCarly’s web presence, more than 10,000 videos have been submitted to icarly.com since the series premiere on Sept. 8 and has generated more than 800,000 visits.

Nick.com’s  iCarly webisode game has also held its number-one position on the Web site since launch on Sept. 6, receiving 1.1 million game plays, and on TurboNick, iCarly recorded 2.6 million streams since Sept. 1, and over 4 million since July 2007, according to the network.