Teen Nick TV Stunt Bashes Ratings

Nickelodeon’s Sept. 16 “Teenick Back-to-School Bash” programming stunt proved to be a ratings success, with the three-hour block -- featuring new episodes of several Nick shows -- generating double digit increases over the same period last year.

The 6:00 p.m. to 9 p.m. block -- led by 4.2 million viewers who tuned into a new episode from Nick’s popular comedy series Drake and Josh– averaged 2.9 million viewers, an 86% increase over the 1.7 million during the same period in 2007.

Other shows that performed well during the block include new episodes of Zoey 101 (3.7 million viewers); Ned’s Declassified (2.7 million); Just Jordan (2.4 million); and Unfabulous (2.2 million viewers).

In addition, the network’s new user-generated themed show, iCarly, drew more than 3.4 million viewers – a 68% increase in the 7:30 p.m. time period compared to last year, according to Nickelodeon.

Regarding iCarly’s web presence, more than 10,000 videos have been submitted to icarly.com since the series premiere on Sept. 8 and has generated more than 800,000 visits.

Nick.com’s  iCarly webisode game has also held its number-one position on the Web site since launch on Sept. 6, receiving 1.1 million game plays, and on TurboNick, iCarly recorded 2.6 million streams since Sept. 1, and over 4 million since July 2007, according to the network.

R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.