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Technicolor Red-Flags Bad 3D Video

Technicolor is offering a 3D certification program for content creators, broadcasters and network service providers aimed at identifying nausea-inducing stereoscopic video and other 3D production errors.

The company's Certifi3D program evaluates each shot against a set of objective criteria for stereographic reproduction, including a 15-point quality checklist to identify common errors in production that result in suboptimal 3D content.

Technicolor didn't disclose pricing for the program. It said it also will offer training programs to broadcasters and content creators to help them migrate production and post-production techniques from traditional television to 3D.

"Our 3D certification platform allows our stereo technicians to quickly and precisely diagnose many of the issues that create viewer fatigue and discomfort," Technicolor vice president for 3D product strategy and business development Pierre "Pete" Routhier said. "Our goal in launching the Certifi3D program was to take a proactive approach in support of the industry to ensure a consistent and quality end consumer 3D experience in the home."

Technicolor is using a proprietary analysis software tool that uses the left- and right-eye source masters to build a 3D model in real time. The software provides an accurate pixel count for objects that are too close or too far away from the viewer that would result in discomfort, according to the company. It also automatically detects and flags conflicts with the edges of the TV screen, another source of discomfort for 3D viewers.

Technicolor provides an array of 3D services to media and entertainment companies ranging from 3D visual effects, post production, Blu-ray 3D services, 3D VOD encoding and mobile 3D.

The Paris-based company, which changed its name from Thomson earlier this year, in addition to media production and distribution services also sells communications and entertainment devices and software.