TBS says it has signed multi-platform deals with three major advertisers--it won't say which--for The Comedy Festival in Las Vegas, which it is sponsoring in November.
The advertisers have bought packages that include broadband, VOD, and on-site presences.
The network is planning six or seven shows using content from the comedy festival, including the previously announced two-hour comedy and variety special, Earth to America, which is being produced by environmental activist Laurie David (wife of Curb Your Enthusiasm's Larry David).
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So far, 47 events have been planned, says TNT/TBS executive vice president/COO Steve Koonin, who called the event “the Olympics of comedy.”
TBS, a year into its “very funny” re-branding as a home for comedy, has dropped its median age from 40 to 36 for acquired-comedy blocks and originals like The Real Gilligan’s Island.
This summer, it will premiere its two latest original comedies – Minding the Store and Daisy Does America. The network was up 14% in prime in May, averaging 1.49 million total viewers.
