TBS Promotes Sex Without Men

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TBS is teaming with Anheuser-Busch on a Bacardi Silver/Sex and the City cross promotional campaign, "Turn on TBS, Turn on the Flavor," that launches May 16.

Both Sex and Bacardi silver skew female.

In addition to the traditional point-of-purchase displays, outdoor advertising, consumer print ads and an online component, there is a "Shop 'til You Drop" contest to which. somewhat unusually, men need not apply.

The campaign runs through July 5.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.