TBS’ Pirates-Reds Playoff Telecast Hits Ratings Home Run

By R. Thomas Umstead
published

TBS’ Pittsburgh Pirates-Cincinnati Reds National League Wild Card game last night drew 4.6 million viewers, the network announced Wednesday.

The game, won by the Pirates, posted a 15% increase among total viewers compared to last year’s 3.9 million viewers garnered by the St. Louis Cardinals-Atlanta Braves Wild Card game, according to Nielsen Fast Nationals.

TBS’ telecast was the most watched program across all cable networks Tuesday night. TBS’ baseball playoffs coverage continues tonight with the Tampa Bay Rays/Cleveland Indians American League Wild Card game, and Thursday with the Pirates/Cardinals and the Los Angeles Dodgers/Atlanta Braves NL Division Series contests.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.