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TBS’ 'iHeartRadio Music Awards' Special Drums Up Big Social Media Numbers

Several TV programs lit up social media on Sunday, with three entertainment shows drawing more than 1 million social media interactions, according to Nielsen. 

TBS’ coverage of The iHeartRadio Music Awards drew a whopping 10.8 million combined Facebook, Instagram and Twitter interactions to top all entertainment-based shows for the day, according to Nielsen’s Daily Social Content Ratings chart. 

WWWE’s Fastlane pay-per-view event finished second with 1.7 million social media interactions, followed by the premiere of ABC’ American Idol reboot, which drew 1 million interactions. CBS’s 60 Minutes and Bravo’s The Real Housewives of Atlanta rounded out the top five list.

ESPN’s coverage of the Cleveland Cavaliers-Los Angeles Lakers National Basketball Association game was the most talked about live sports events on social media Sunday, drawing 2.5 million interactions, according to Nielsen.

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.