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TBS’ 'iHeartRadio Music Awards' Special Drums Up Big Social Media Numbers

Several TV programs lit up social media on Sunday, with three entertainment shows drawing more than 1 million social media interactions, according to Nielsen. 

TBS’ coverage of The iHeartRadio Music Awards drew a whopping 10.8 million combined Facebook, Instagram and Twitter interactions to top all entertainment-based shows for the day, according to Nielsen’s Daily Social Content Ratings chart. 

WWWE’s Fastlane pay-per-view event finished second with 1.7 million social media interactions, followed by the premiere of ABC’ American Idol reboot, which drew 1 million interactions. CBS’s 60 Minutes and Bravo’s The Real Housewives of Atlanta rounded out the top five list.

ESPN’s coverage of the Cleveland Cavaliers-Los Angeles Lakers National Basketball Association game was the most talked about live sports events on social media Sunday, drawing 2.5 million interactions, according to Nielsen.