TBS’ Cubs-Nationals Telecast Draws 7 Million Viewers
TBS scored big ratings numbers for last night’s Chicago Cubs-Washington Nationals National League Division Series deciding game.
The Game 5 telecast -- which saw the Cubs defeat the Nationals 9-8 to move on to the NL Championship Series -- averaged 7 million viewers, according to the network. Overall, TBS' NLDS coverage -- which also includes the three-game Arizona Dimondbacks-Los Angeles Dodgers series -- averaged 3.7 million viewers, up 29% over the network’s 2016 League Division Series coverage.
TBS’ 2017 NLDS coverage also garnered 28% growth in the adult 18-49 demo and increases of 27% in adults 25-54 and 12% in Men 18-34, said the network.
RELATED: FS1 Sets Ratings Record With Yankees-Indians ALDS Finale
Further, live streaming coverage of the 2017 MLB Postseason across Turner’s TV Everywhere platforms averaged 6.2 million minutes of consumption through the NLDS, up 102% compared to last year, according to TBS.
The network will telecast the Cubs-Los Angeles Dodgers NL Championship Series beginning Oct. 14.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.