Stingray Group Reaches Distribution Deals for Ad-Supported Music Channels

By R. Thomas Umstead
published

Eleven global distributors to launch music-based streaming channels

Stingray logo
(Image credit: Stingray )

 Music service Stingray Group Inc. has launched several free, ad-supported TV channels with eleven major distributors globally, the company said Wednesday.

U.S. Distributors receiving the ad-supported music channels include Comcast Xfinity, DistroTV, Freebie TV, Freecast, MX Player, Peacock, Redbox, Samsung TV Plus, STIRR, and Vizio Watch Free (US). These distribution agreements grow Stingray’s potential reach by over 200 million viewers, said the company.

“What attracts the world’s biggest entertainment content providers to Stingray’s music services is our expert curation and adaptability to many platforms as technologies and audience needs evolve,” said Eric Boyko, President, Co-founder, and CEO of Stingray in a statement. “I am thrilled to launch our free, ad-supported TV channels with new and existing partners to drive organic revenues and connect with an even bigger audience. With these new distribution agreements, we have grown our potential worldwide reach by over 200 million viewers.”

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.