Litton Syndications Inc. has secured clearances for its new strip, Ask
Rita, in 58 percent of the country, including WXIA-TV in Atlanta, KPNX-TV in
Phoenix, XETV-TV in San Diego and KVBC-TV in Las Vegas.
"We had a time period available, and it's a very funny show," said Gene
Greenberg, executive vice president and general manager of NBC affiliate KVBC.
"I felt that it could do very well in Vegas," where the show's star, Rita
Rudner, lives, and where the show will be taped.
KVBC will air the show at 10 a.m., starting next fall, leading out of
Today. The station is currently replaying NBC Enterprises' Access
Hollywood in that time slot.
Earlier this year, Litton cleared the show on two major Cox Broadcasting Inc.
stations; ABC owned-and-operated stations in New York, Chicago, Houston and
Raleigh, N.C.; and The WB 100+ stations.
The show will feature comedienne Rudner with a panel of two comedians and two
celebrities answering viewer mail, giving advice and having fun.
"It's hard to characterize the show as talk, comedy or relationship," Litton
president David Morgan said. "It's all of those things."
Among the first guests will be Steve Martin, Dennis Miller, Heidi Fleiss,
John Ritter, Louie Anderson and Emily Proctor.
One daily half-hour will be available from the show's Jan. 27 launch through
Aug. 29, then two half-hours will be available each day.
Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.
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