Stations hop on Hip-Hop Nation

By Paige Albiniak
( Broadcasting & Cable )
published

Hip hop is going mainstream, as Zoom Culture Inc.'s syndicated half-hour
Hip-Hop Nation: Notes from the Underground was cleared mostly in late-night
weekend spots by some 100 TV stations nationwide, reaching 75 percent of U.S. TV
households.

TV stations in the top 10 markets -- including Los Angeles' KTLA, Chicago's
WPWR, Washington, D.C.'s WBDC, Atlanta's WATL and Detroit's WDWB -- have made
52-episode distribution deals with Chapel Hill, N.C.-based Zoom Culture.

Universal Records is the show's presenting sponsor. Sue Herzog and Kevin
Thomas created the show, and Thomas hosts.

Paige Albiniak
Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for more than 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for The Global Entertainment Marketing Academy of Arts & Sciences (G.E.M.A.). She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997 - September 2002.