Bresnan Communications will air Open Season, the Sony Pictures Entertainment animated family movie, during free outdoor events in nine of its markets sprinkled throughout Wyoming, Montana and Colorado over the next six weeks.
Dubbed “Bresnan Under the Starz,” the cable operator is partnering with Starz Entertainment on the promotion. Company officials said it plans to have live radio remotes and other local promotional activities in each market.
“There is nothing quite like enjoying an outdoor movie ‘under the Starz’” Patrick Bresnan, senior vice president, said in a statement. “We anticipate well over 5,000 attendees at this series of screenings using our huge new outdoor movie screen.”
All the events are scheduled to run from 6:30 p.m. MT to 8:30 p.m. MT.
The tour kicks off in Cheyenne, Wyo. on Friday, Aug. 15 at Lions Park Amphitheater and concludes Sept. 20 at Lasting Legacy Park in Gillette, Wyo.
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