Spot TV To Jump 6.1% to 7.9%, Says TVB

By John Eggerton
( Broadcasting & Cable )
published

The Television Bureau of Advertising predicts that spot TV revenues will grow 6.1% to 7.9% over the next two years, with key 2006 fmarket actors being the impact of oil prices on spending, the car and political categories, new technologies, and audience measurement and accountability issues.

TVB President Chris Rohrs says that the impact of Katrina remains a "wild card."

TVB looks at two-year cycles because odd-year comparisons take a hit from the absence of Olympics or big political dollars.

For 2006:

Local Spot +2.9 to +5.1%
National Spot +10.5 to +11.7%
TOTAL SPOT  +6.1 to +7.9%

Network +3.0 to +5.0%
Syndication +2.5 to +4.0%
Network Cable +4.0 to +6.0%
Local Cable +6.0 to +8.0%



For 2007:

Local Spot +2.0 to +4.0%
National Spot   - 1.0 to -3.0%
TOTAL SPOT - 0.2 to +1.8%

Network +2.0 to +4.0%
Syndication +2.0 to +4.0%
Network Cable +5.0 to +7.0%
Local Cable +6.0 to +8.0%

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.