Spongebob Rises to the Top on Web

Spongebob was the
top Web site in TV land for the week ending Feb. 6 according to Hitwise, which
draws from a sample of 10 million Web surfers.

On the cable side, Nickelodeon's Spongebob claimed 7.79% of U.S.
visits to TV show sites, edging out SouthPark's
6.67%. Comedy Central's sitcom drew the most traffic to a cable network site,
giving the net a 8.72% share of traffic. ABC Family's Secret Life of the American Teenager was a distant second, drawing
2.62% of traffic to the site.

ABC's Lost topped American Idol as the most-trafficked
broadcast TV show Web site with 10.62% of U.S. traffic, outdistancing
second-place Idol with 7.79%,
according to Hitwise, which draws from a sample of 10 million Web surfers. ABC
also was tops among network Web sites with 34.14% of traffic to CBS's 29.97% in
second place.

When cable and broadcast traffic are combined, the absorbent
and yellow and porous winner had 5.45% of traffic, followed by South Park with 4.67% and Lost in third with 3.21%.

John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.