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BET's ‘Soul Train Awards’ Rocks Social Media

BET’s 2017 Soul Train Awards danced up more than one million social media interactions last night, according to Nielsen.

The special, hosted by Erykah Badu and featuring performances from Toni Braxton, 112, SWV and Jessie J, drew 1,173 Facebook and Twitter interactions to lead all Sunday television shows according to Nielsen’s Social Content Daily Ratings report. AMC’s The Walking Dead was second with 336,000 interactions, followed by Bravo’s The Real Housewives of Atlanta, E!’s Keeping Up With The Kardashians and Starz’s Outlander.

Sunday’s NFL contests tackled big social media numbers, led by NBC’s coverage of the Green Bay Packers-Pittsburgh Steelers which drew 2.8 million interactions, said Nielsen.