Sorpresa! Heads to Chuck E. Cheese’s

Chuck E. Cheese’s has committed to an advertising partnership with Hispanic kids’ network Sorpresa!.

The network said that in addition to the on-air media buy, the partnership calls for a variety of promotions including banner advertisements on its Web site ( and sponsorship of programming blocks to be executed by Sorpresa! and its cable affiliates.

Multicultural media agency Starlink y Mas/Tapestry helped to facilitate the deal.

“We are thrilled that the largest U.S. Hispanic media agency can see the value our network delivers to their clients,” Sorpresa! parent Firestone Communications Inc. chairman and CEO Leonard Firestone said in a prepared statement. “Chuck E. Cheese is a leader in their category, and we welcome them to Sorpresa!.”