Sonnenberg, Discovery Go Hollywood

Cable veteran Mark Sonnenberg is now leading Discovery Networks U.S. in Hollywood.

Sonnenberg -- whose resume includes stints at FX Networks and most recently as executive vice president of entertainment for E! Entertainment Television, Style and E! Online ( -- is now serving as head of West Coast entertainment, based in Discovery Networks’ Los Angeles office. He reports to Discovery Networks president Billy Campbell.

In his new post, Sonnenberg will work with the general management teams from all of the programmer’s U.S. networks to expand relationships with the Los Angeles-based creative community. He will identify new production partners, program suppliers and on-air talent and celebrities that fit within the Discovery family of brands.

“Mark brings an outstanding track record for developing networks and programs that resonate with target viewers,” Campbell said in a prepared statement. “The depth of his experience and contacts, combined with his innovative vision, position him well to meet our goals for advancing partnerships in the L.A. area, where so many of our projects originate.”