WKCF Orlando General Sales Manager John R. Soapes has been named president and general manager of WYFF Greenville (SC). He succeeds Michael Hayes, who recently took over WTAE Pittsburgh.
Soapes stays within the Hearst TV family with the move. He starts May 1.
"John is an outstanding broadcast executive, more than ready to take on the opportunity of leading WYFF," said David Barrett, Hearst TV's president and CEO. "He has impeccable business and sales credentials, and a keen understanding of the importance of local news and local community service--hallmarks of WYFF and Hearst Television. We are delighted to bring a native South Carolinian home to lead our talented team at WYFF."
Greenville is in DMA No. 36. Soapes became WKCF's general sales manager in July 2001.
Hearst Television acquired the station from Emmis Communications in August 2006 to create a duopoly with its WESH station in Orlando.
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Michael Malone, senior content producer at B+C/Multichannel News, covers network programming, including entertainment, news and sports on broadcast, cable and streaming; and local broadcast television. He hosts the podcasts Busted Pilot, about what’s new in television, and Series Business, a chat with the creator of a new program, and writes the column “The Watchman.” He joined B+C in 2005. His journalism has also appeared in The New York Times, The Philadelphia Inquirer, Playboy and New York magazine.
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