ABC Family will preview the Jan. 6 winter premiere episode of Pretty Little Liars on social media service Snapchat, the network said Monday.
Fans of the series can tune in to Snapchat to watch the first three minutes of tomorrow’s episode in short “snaps” throughout the day until 7 p.m., an hour before the premiere of the series, said network officials.
Pretty Little Liars is one of the network’s most social show. The series is the top ranked scripted series on Instagram, the top scripted show on Pinterest and represents the top six most tweeted episodes for a scripted series, according to the network.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.