Kansas City, Mo. -- A growing number of small and independent cable operators are preparing to get rid of the very product that once drew customers to their business: TV programming.
With the wholesale price of programming increasing at a rate far higher than the retail cost, many operators attending The Independent Show here are generally ready to get out of the programming business and instead allow customers to pick and choose programming services with an IP, or over-the-top system.
At a panel titled “IP is the Future – Are you On Board?” at the annual convention of the American Cable Association and the National Cable Television Cooperative, operators focused on an option of making broadband the core product and allowing customers to deal directly with programmers. Steve Weed, CEO of Wave Division Holdings, said smaller cable operators are focused on building -- and maintaining -- a gateway to the home that allows over the top players such as Netflix to be delivered to cable customers. Wave Broadband currently uses the Tivo platform, which features Netflix.
For its part, Cable ONE said it has inked a deal that will enable its customers to access Netflix directly through TiVo-powered HD-DVRs that it leases to subscribers.
“We don’t make any money on video,” said Weed, noting the 14% of gross margin on subscription video business, essentially passing along content to customers at cost. “We have a big incentive to get out of that.”
With the current wave of consolidation evident in several announced deals -- Comcast/Time Warner Cable; AT&T/DirecTV: 21st Century's offer to Time Warner -- panelists agreed that big mergers will accelerate the likelihood that basic-cable packages could go over-the-top.
“You’ve got this huge force of traditional media players,” said Jimmy Schaeffler, chairman of the Carmel Group. “They are getting more and more control and squeezing your margins harder and harder. They’re making it tougher and tougher to hang on to that video that you have…..”
Because programming rate increases, said Weed, are the No.1 complaint from customers, smaller cable operators would do better getting rid of their traditional TV video product and instead focusing on providing a gateway to the home that connects all the services – phone service, home automation, security – and helps “manage the complexity” for customers.
Regardless, broadband is expected to play an increasingly larger role as a product offering. Schaeffler predicted a big part of small ops’ future is the Internet of things. He reminded the audience that Mediacom Communications is working with John Deere to investigate the extension of high-speed broadband in rural Iowa to provide connectivity for automated farm machinery. Mediacom wants to improve agricultural efficiency by connecting commercial farming operations (and John Deere equipment) with wireless broadband services.
“The Internet of things will proliferate and many of you will be in the middle of it rural America” said Schaeffler. Younger users will continue their craving for more broadband in time, he said. “You have a pipe they will scream for, “ he said.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.