SiTV Media, the parent of NUVOtv, has elevated veteran media executive Bill Hilary to its president.
Previously serving as executive vice president of NUVOtv, Hilary will now have oversight of the English-language network aimed at young Latinos, and also will lead music cable network, Fuse, upon the completion of its acquisition from MSG Media.
Hilary reports to CEO Michael Schwimmer, and will continue to have oversight of programming, development, acquisition and scheduling for NUVOtv, with marketing and ad sales now reporting to him as well.
As part of the changes, NUVOtv also promoted Lynnette Ramirez to senior vice president of programming and development. She had been serving as vice president of programming.
Moreover, Hilary has added five executives to NUVOtv’s roster: Jason Miller as executive vice president, ad sales and integrated marketing; Jesus Rodriguez as senior vice president, marketing; Diane Castro as vice president, corporate communications; Kathryn Mitchell as head of scheduling and acquisitions; and Yolanda Enamorado as vice president of human resources.
“Our company continues to evolve, but our mission remains the same: to build a dynamic media company focused on a young Latino and multicultural audience. Core to this mission is having a strong, diverse and experienced team in place that will help us to achieve our near- and long-term goals,” said Schwimmer. “With our acquisition of Fuse set to close in the coming weeks, we will be in great hands under Bill’s leadership, supported by the new group of executives he has brought on board. This combination will go a long way in helping us grow across multiple areas of our business.”
Added Hilary: “It is a very exciting time for NUVOtv. We have a great opportunity to continue to grow the network and serve one of the most vibrant, influential and fastest growing demographics in America. I look forward to this amazing opportunity and know that the creative energy between NUVOtv and Fuse senior management teams will result in building stronger brands and programming franchises.”
Hilary joined NUVOtv as head of programming in 2013, and worked closely with Schwimmer and NUVOtv chief creative officer Jennifer Lopez to re-launch the network in July 2013 around a new programming strategy that showcases Latino entertainment across several genres. Prior to joining the company, Hilary was COO at World Television Productions International and World Film Group Hong Kong. From 2006-2010, he was president of Interpublic Group’s Magna Global Entertainment. His television experience also includes roles as president and CEO of BBC America from 2004-2006 and executive vice president and general manager of Comedy Central from 1999-2004.
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