FXX scored big with its 12-day marathon of The Simpsons animated series.
The network averaged 1.3 million viewers in primetime during the Aug. 21 to Sept. 1 12-day marathon – up a whopping 542% over the network’s year to date audience, as well as 841,000 adults 18-49, an increase of 855% over the network’s 2014 average in the demo.
Over a 24-hour basis, the network drew 955,000 total viewers and 633,000 adults 18-49. Overall the marathon was watched by nearly 25 million people, said FXX officials.
The Simpsons marathon propelled FXX to a fifth place finish among all cable networks in primetime averaging 1.4 million viewers, and third place total day finish (1.0 million viewers) during the week of Aug 25 to Aug. 31, according to Nielsen.
FXX will air The Simpsons on Mondays from 6PM-Midnight E/P; Tuesdays from 8PM-Midnight E/P; Thursdays from 8PM-Midnight E/P; Fridays from 6PM-Midnight E/P; and Sundays from 4-8PM E/P. FXX will air movies and original series on Wednesdays and Saturdays, said the network.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.