Showtime's March 8 Canelo Alvarez-Alfredo Angulo pay-per-view boxing event generated more than 350,000 buys, the pay Tv service announced Friday.
The fight, which Alvarez won in a 10th round TKO, was the first for the former champion since his record-setting Sept. 15 PPV event against Floyd Mayweather. That fight drew more than 2.4 million buys and garnered a PPV record $150 million viewers.
A replay of the Alvarez-Angulo fight will air this Saturday (March 15) as part of the network's live doubleheader fight card.
“We are thrilled with the numbers from Saturday’s event,” said Stephen Espinoza, executive vice president and general manager of Showtime Sports in a statement. "March 8 was the first time Canelo Alvarez headlined his own pay per view, and he decisively proved that he was ready to carry a pay per view card. These results are especially impressive in comparison to the pay per view performances of other boxing events over the past few months."
Showtime's next PPV event is May 3 when Mayweather steps into the ring to fight Marcos Maidana.
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R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.
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