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Showtime to Offer Video via Cell Phones

Fans of Showtime’s Weeds and The L Word can now access show video clips via their mobile phones.

The pay TV service teamed up with Mobile Streams to offer an off-deck wireless-application-protocol platform to distribute network-programming content, Showtime executives said.

Mobile users with 2.5-G or 3-G handsets can access the site (wap.sho.com) on their phones to get video clips and wallpapers from such shows as Dexter, Weeds, The Underground, The L Word and Showtime Championship Boxing.

In addition, mobile users can send text messages to the network to request more content and information on Dexter as part of the network’s multimedia promotional campaign surrounding the series’ launch this month.