Showtime, CBS Launch Digital Series AroundThurman-Garcia Boxing Telecast

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Showtime and CBS will look to provide a digital marketing punch for its March 4 Keith Thurman/Danny Garcia welterweight championship boxing telecast by creating a daily digital series leading up to Saturday’s event.

The four-part series, All Access Daily: Thurman/Garcia launched today on SHO.com, Showtime Sports YouTube channel (@shosports) and the Showtime Sports Facebook page and will feature daily updates on the fighters as the two welterweight champions prepare for their unification fight in New York, which will air live on CBS.

New installments of All Access Daily: Thurman/Garcia will premiere each day at 10 am through March 4, according to Showtime.

Showtime and CBS announced yesterday that former welterweight champion Sugar Ray Leonard will join the CBS telecast as a color commentator.

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.