Shine America has hired Rob Hughes as VP of marketing and
Kevin Ivey as executive director of research, the company announced Wednesday.
Hughes will oversee all network and digital marketing
campaigns. He was formerly executive director, marketing and communications,
for Saban Brands.
Ivey is tasked with creating a new research department for
the company and providing data for the company's scripted, unscripted, digital,
publicity, Shine Latino and Shine 360 content. Prior to joining Shine, Ivey was
VP of program research for NBCUniversal's Syfy and Chiller networks.
"As we continue to expand our reach, the
addition of both marketing and research departments to complement our scripted,
unscripted and digital teams was a natural next step for us here at Shine
America," said Vivi Zigler, president, Shine 360 and digital, Shine
America. "And Rob and Kevin are the ideal executives to lead us into these
two new areas, bringing a wealth of experience in their respective
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