Sesame Workshop Taps Cellular Vet Fleischman

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Look for Big Bird on a really, really small screen near you.

New York-based Sesame Workshop has tapped a veteran of cellular and electronic-commerce start-ups to help it expand into cellular media and interactive TV, among other new platforms.

Jeffrey Fleischman, VP of business development at Outercurve Technologies, New York, has joined the Workshop as director of business operations, reporting to Paul Marcum, VP and GM, interactive media.

In addition to Sesame Street, the Workshop produces and distributes Dragon Tales and Sagwa, The Chinese Siamese Cat.

John Eggerton
John Eggerton

Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.