Second-Year Shows Prepare to Go Nationwide

Some shows on the NATPE slate this year will look familiar to regular NATPE attendees: Buena Vista's The Wayne Brady Show, Twentieth Television's Ex-Treme Dating
and Twentieth's Good Day Live
all had limited rollouts last year, but are headed into national syndication this year.

Good Day Live—
with hosts Jillian Barberie, Steve Edwards and Dorothy Lucy—has been cleared in 88% of the country and in 130 markets. It will launch nationally this month.

All of Fox's owned-and-operated stations air the show, which covers news, talk and entertainment in a none-too-serious way for an hour each morning. Good Day Live
is an expanded version of Good Day LA, which started on Fox's Los Angeles owned-and-operated station, KTTV-TV. Stations are paying cash for the show and getting a barter split, with 10 1/2 minutes of advertising time going to them and 3 1/2 minutes going to the studio.

One of Good Day Live's hosts, Barberie, a former weather girl from Canada, does triple time for Twentieth and News Corp., appearing on Fox's NFL game coverage and hosting another show that Twentieth is taking national this fall: Ex-Treme Dating.

So far, that show airs on Fox O&Os in 12 markets and on some other stations, like UPN affiliate WUTB-TV in Baltimore. A full national rollout is planned for fall.

Ex-Treme Dating
sets up a couple on a date and then recruits two ex-boyfriends or girlfriends and asks them to provide intimate details about their former partner to their date. With the exes whispering in the date's ears, it can get difficult to overlook a date's little quirks.

Like most of the relationship strips—including Universal's Blind Date, Universal's Fifth Wheel
and Telepictures'Change of Heart—Ex-Treme Dating
will likely be offered to stations for barter only, sources speculate, although a Twentieth spokesman said no deal terms had been released yet.

ABC's owned-and-operated stations already have cleared The Wayne Brady Show
through the end of next year. The Walt Disney Co. owns both ABC and its TV stations as well as Buena Vista Television.

The Wayne Brady Show
features Brady, best known for his improvisational skills on the ABC prime time show Whose Line Is It Anyway?, interacting with the studio audience, making up his own song-and-dance routines and interviewing celebrities. Brady is at his best when he's performing; he's a little awkward when he has to get out there and mingle with the audience.

Paige Albiniak

Contributing editor Paige Albiniak has been covering the business of television for nearly 25 years. She is a longtime contributor to Next TV, Broadcasting + Cable and Multichannel News. She concurrently serves as editorial director for entertainment marketing association Promax. She has written for such publications as TVNewsCheck, The New York Post, Variety, CBS Watch and more. Albiniak was B+C’s Los Angeles bureau chief from September 2002 to 2004, and an associate editor covering Congress and lobbying for the magazine in Washington, D.C., from January 1997-September 2002.