In a departure from its typical home-and-lifestyle niche, Scripps Networks has agreed to buy music network Great American Country for $140 million.
The network is owned by Jones Media, whose CEO Glenn Jones was once a major operator before selling his systems to Comcast in 1998. Scripps executives say GAC’s viewership - though tiny - is a good demographic fit with the 25-54 demo of Scripps’ other networks.
But other than a celebrity cooking show, GAC has very little of the kind of home and lifestyle programming that fill other Scripps networks like HGTV and Food Network.
Still, the price might come to a low, low, $4.50 per subscriber, though it’s not clear what Scripps means when it says the network reaches "34 million Nielsen-rated households."
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.
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