To promote Sci Fi Channel’s upcoming series Tin Man, the channel recruited computer-generated art creators who designed an immersive online experience that riffs off the storylines and settings but transports viewers into an imagined “Outer Zone” (O.Z.).
The site, road2oz.com, is a flash-enabled digital environment that uses ZoomQuilt technology to let users “dive” into the zone, starting out on the fringes of a prairie tornado slash wormhole.
Sci Fi worked with Fallon Worldwide on the site, produced by B-Reel. Users can either watch the 10-minute Myst-like presentation -- a loop that blends original visions with scenes from the miniseries -- or explore Tin Man settings shown with video, photos and written materials.
The three-part original miniseries starts on Dec. 2, 9-11 p.m. ET/PT. It’s a re-imagining of L. Frank Baum’s The Wonderful Wizard of Oz, starring Zooey Deschanel, Alan Cumming, Neal McDonough, Kathleen Robertson, Raoul Trujillo and Richard Dreyfuss.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.