Lisa Schwartz joined IFC Entertainment as senior vice president of sales and business development.
Schwartz had been senior VP of national accounts and advanced services for The Independent Film Channel parent company Rainbow Media Holdings.
At IFC Entertainment, she will create a new infrastructure to develop and maximize the business model for “IFC in Theaters” and oversee all ancillary businesses, including home video, video-on-demand and syndication distribution.
She reports to IFC Entertainment president Jonathan Sehring.
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