A fierce dual between Andre Agassi and Pete Sampras Wednesday night at the U.S. Open helped USA Network to a 4.1 rating in primetime with 3.4 million households in Nielsen overnight numbers.
It was the biggest audience for a tennis telecast in cable history, according to USA's head of research Ray Giacopelli. "We lucked in with the marquee match," Giacopelli said. "It would have been a great final."
USA's overall 2001 U.S. Open ratings to date are up 36% from last year. CBS will pick up coverage of the tournament's final two rounds this weekend.
- Allison Romano
The smarter way to stay on top of broadcasting and cable industry. Sign up below.
Thank you for signing up to Broadcasting & Cable. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.