WGN’s horror-themed series Salem doubled its season two premiere audience in Live +3 ratings to more than 1 million viewers, the network said Friday.
The series generated 510,000 viewers for its April 5 season-two premiere, but saw a 99% lift in viewership when three-day on demand and DVR viewership was factored in, bringing the total to more than 1 million viewers, according to Nielsen.
The show also experienced a 112% lift in adult 18-49 viewers with live+3 numbers compared with live+same day figures.
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