Sesame Workshop and Mervyn's retail stores have struck a deal to feature
merchandise from PBS series Sagwa, The Chinese Siamese Cat in the
outlet's 264 stores in the first quarter.
A "Sagwa Shop" within the stores will feature bedding, clothes, stuffed toys
A portion of the proceeds from sales will go toward Sesame Workshop
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Contributing editor John Eggerton has been an editor and/or writer on media regulation, legislation and policy for over four decades, including covering the FCC, FTC, Congress, the major media trade associations, and the federal courts. In addition to Multichannel News and Broadcasting + Cable, his work has appeared in Radio World, TV Technology, TV Fax, This Week in Consumer Electronics, Variety and the Encyclopedia Britannica.