SAG Awards Telecast Wins on Social Media

By R. Thomas Umstead
published

TBS & TNT's live simulcast of the 25th Annual Screen Actors Guild Awards was the most social television show last week, according to Nielsen. 

The awards show drew 1.7 million Facebook, Instagram and Twitter interactions, topping all television shows for the week of Jan. 21-27, according to Nielsen’s social content ratings report.

USA Network’s WWE Monday Night Raw was second with 1.2 million social media interactions, followed by Fox broadcasting’s Rent, NBC’s America’s Got Talent and NBC’s Brooklyn Nine-Nine.

USA’s WWE Smackdown!, the CW’s Riverdale, NBC’s This Is Us, ABC’s Grey’s Anatomy and Univision’s Mira quien baila All Stars rounded out the top 10, according to Nielsen. 

R. Thomas Umstead
R. Thomas Umstead

R. Thomas Umstead serves as senior content producer, programming for Multichannel News, Broadcasting + Cable and Next TV. During his more than 30-year career as a print and online journalist, Umstead has written articles on a variety of subjects ranging from TV technology, marketing and sports production to content distribution and development. He has provided expert commentary on television issues and trends for such TV, print, radio and streaming outlets as Fox News, CNBC, the Today show, USA Today, The New York Times and National Public Radio. Umstead has also filmed, produced and edited more than 100 original video interviews, profiles and news reports featuring key cable television executives as well as entertainers and celebrity personalities.