Saberito Joins Hallmark

Jaime Saberito has been named director of corporate communications for Hallmark Channel and Hallmark Movie Channel.

Saberito had been manager of corporate communications at Rainbow Media Holdings LLC.

In her new post, she will implement trade- and business-press plans for the two networks across all divisions of the businesses, along with promoting the network’s national distribution and sales agreements; affiliate promotions; national and local ad-sales partnerships; and public-affairs initiatives.

She reports to vice president of corporate communications Nancy Carr.