New York -- English-language Latino-themed network Sí TV unveiled a lineup of series and specials at its upfront here Wednesday.
The network’s new original programming, aimed at the 18-49 demographic, includes Dating Factory, hosted by actor Mario Lopez, a show in which a single person chooses from a baker’s dozen of people to go out on a date with.
At its presentation, Sí TV spent quite a bit of time touting new series Flow & Tell,an interactive show that lets the audience participate through broadband and the network’s Web site (www.sitv.com), providing a “TV chat room” for the network’s viewers.
Sí TV’s new reality program, reGroup, details the struggles of a Latino boy band, named C-Note, looking to land its big break with the help of boy-band impresario Lou Pearlman.
Heir Time is a one-hour special that profiles Bacardi heiress Carolina Bacardi, who is casting herself as a Hispanic Paris Hilton. Sí TV’s other special is Road Dogz, about Hispanic stand-up comics traveling to do their one-night gigs.
The smarter way to stay on top of the multichannel video marketplace. Sign up below.
Thank you for signing up to Multichannel News. You will receive a verification email shortly.
There was a problem. Please refresh the page and try again.