Sí TV reached an agreement with Sony Entertainment Television Latin America to distribute talk show The Rub to more than 20 countries in that region, the network said Monday.
The network said the pact marked its first foray into international program syndication.
Sí TV described The Rub as an “innovative talk show that tackles sensitive issues about sex and relationships.” Diego Varas, Kristina Guerrero, Kerri Kasem and Sam Sarpong host the show.
“We are very excited about premiering our first international series on Latin America’s leading panregional network,” Sí TV chief operating officer Leo Perez said in a prepared statement. “The Rub was our No. 1 show in VOD [video-on-demand] testing this year, and we're confident that Latin American viewers, like their American counterparts, will enthusiastically embrace The Rub.”
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